As more businesses are adopting mobile apps to reach users it is becoming more common for businesses to have a smart and scalable marketing funnel. This is not a nice-to-have anymore; it’s needed. When trying to scale your app in a competitive space, you need to understand where your users come from, how they act, and what keeps them engaged. MMP marketing will be your best friend.
In this blog, we will guide you through the process of creating a marketing funnel using MMP marketing strategies. We’ll keep it basic and beginner-friendly, so anyone can follow along (even 15-year-olds!). We’ll also be introducing Apptrove, a great mobile measurement partner that can power your funnel from start to finish.
What is MMP Marketing?
MMP marketing refers to “Mobile Measurement Partner marketing.” In other words, you leverage the tools and techniques used in MMP platforms to assist you in tracking how people discover and how they use your app. These tools will inform you regarding what is working in your campaigns and what should be modified.
With MMP marketing, you can:
- Figure out where your top users are coming from.
- Follow installs, clicks, and in-app actions.
- Understand what ads or promotions are producing improved growth.
Apptrove is a great, affordable and honest mobile measurement partner to track your performance and develop an effective app marketing strategy without a large technology team.
Why Your Funnel Needs MMP Marketing
Think about selling something, but you have no idea who is doing the buying or how they got to you. This is like having no MMP for marketing an app. It’s a business guess not an informed decision. An app funnel gives you total control from the first ad a user sees, to when they become a loyal user.
Real Data that Proves It Works
68% of marketers said that being able to access accurate attribution data is extremely important to scaling app growth. And that is true because once armed with the right data, you can spend smarter and grow as fast as possible.
Steps to Build a Scalable MMP Marketing Funnel
Let’s break it down into simple steps so you can implement MMP marketing now!
Step 1: Identify your funnel stages
Before using any tools, identify your funnel stages. Most likely, your funnel stages will resemble the following:
- Awareness – The user sees your advertisement, or hears of your app.
- Acquisition – The user installs your app.
- Engagement – The user opens the app and interacts with your app.
- Conversion – The user completes a key action (like subscribing or purchasing).
- Retention – The user returns to your app.
Step 2: Use MMP marketing tools to analyze every stage
Once you have your stages captured, then you can use MMP marketing platforms to monitor what is happening at each stage. For example, platforms like Apptrove, allow you to observe installs and user behaviour in real-time, and see which ads are performing best for you.
Where MMP tools for marketers stand out, is they will help you understand:
- Which ad networks are bringing in the highest-quality users
- What content and offers have resulted in more conversions
- Where users dropped off so you can quickly address problems
Keeping the Funnel Scalable
A scalable funnel is a funnel that retains its efficacy as your app scales. Here is how to ensure your MMP marketing funnel can scale with your audience.
Automation
Don’t try to do it all yourself! Many MMP marketing platforms offer automation capabilities for tracking, alerts, and reports; freeing your time, while allowing you to stay current and accurate.
Test & Learn Repeatedly
Always test ads, networks, and messaging. Then return back to your MMP marketing platform, and investigate the highest-performing ads and marketing techniques. Testing is the quickest way to learn and optimize.
Retention first
If users are not retained for the long term, you won’t be able to retain the growth. Use your MMP marketing data to provide you insights into who sticks, and why they are returning. Use that data to build push campaigns or in-app rewards.
Final Thoughts
It doesn’t take rocket science to build a sustainable and scalable funnel using MMP marketing – as long as you track every touchpoint in the user journey and implement the best accountable tools, you can grow your app smarter and faster.
To summarize:
- Understand the stages of your funnel.
- Use MMP tools designed for marketers like Apptrove to design, track and optimize each stage of the funnel.
- Make decisions based on real insights from mobile marketing analytics.
- Continue to test, learn and iterate.
When done properly, MMP marketing can be your most powerful long-term success component for app promotion. Begin building your funnel today with confidence and clarity.
